The fashion industry will see huge amounts of innovation in the coming years as new technology and changing customer trends and demands will transform the industry which brings more new challenges for Students. When it comes to creating a generation that is adaptive, innovative and future-ready, education is the primary driver. Technology is disrupting and transforming both the professional and personal landscape at an unprecedented pace. The apparel industry moves at breakneck speed and due to the COVID-19 outbreak has sped up the pace considerably fashion industry operators have had to switch a multi-channel strategy and become more data-driven in their decision-making. The future lies in digital processes, and the effects of COVID-19 clearly show that digitization in the fashion industry is a must.
Here are a few changes that must be required in 2021 for the professionals working in the fashion design industry.
Data-Driven
In today’s world many stores and brands, use data to predict the rise and fall of trends. Predictive analytics consider everything from climate to color preferences, social media trends and political movements. The benefits of using data in fashion are numerous from only producing pieces consumers will actually wear to reducing waste and connecting the right consumers with pieces they will enjoy. Data also helps brands run more efficiently, giving them room to innovate and balance supply and demand.
Due to the global pandemic, the future of fashion is data-driven by leveraging data on consumer trends, brands can create pieces consumers are most likely to purchase. Fashion brands are now using data to understand and monitor their customer preferences, their shopping behaviour and after analysing they create products that meet their needs.
Sustainability
Over recent years sustainability has been one of the hottest topics in terms of fashion because after all, fashion is one of the most polluting industries on the Planet. Fashion has long been one of the biggest contributors to waste and climate change, largely because of its unsustainable and non-eco-friendly production methods.
With fast-fashion taking over, clothes quickly becoming outdated, and being made with cheap materials it isn’t setting the world up for much hope. But the tides are changing, and brands are moving towards more sustainable fabrics and manufacturing methods. Although brands are trying to incorporate more sustainable practices.
Digitalization
Due to the restrictions of Covid-19, consumers increasingly prefer the convenience and speed of online shopping, even if it means not being able to try an item on in person. Successful fashion brands of the future won’t just make their clothing available online they will also create an immersive digital shopping experience with things virtual showrooms, Virtual Fits or sizing tools and virtual style lists. The future of fashion is happening online, and brands will have to adjust how they create and sell clothing to make it work in a digital world. With more shoppers taking advantage of online shopping, fashion retailers have to follow suit.
Fashion brands will also leverage technology like AR and VR to allow consumers to “try on” items digitally from the comfort of their own homes. Most of the renowned retailers like Adidas, Macy’s and Modcloth are adopting virtual dressing rooms and bringing the technology mainstream. Even consumers who make purchases in person will still be influenced by digital efforts.
Simplified
In today’s scenario the fashion trends become more simplified. With many people working from home and social distancing for the foreseeable future, mostly fashion brands have toned down their styling in favour of comfortable loungewear and clothing that works for sleeping and living. Even after the pandemic, clothing will likely stay simple and comfortable.
Fuelled largely by Covid-19 changes, fashion is simplifying, both in its styles and in its delivery. The new shift in fashion is to two collections a year spring/summer and fall/winter. The future of fashion will focus on customers and providing an innovative experience. The industry is continually evolving, but changes in the future will create a more sustainable, customer-centric and efficient industry.
These are the foremost changes in Fashion Industry that must be taught to design Students as part of their curriculum because in current scenario the skills required in fashion professionals are bit swap now. To enhance the skills design institutes or colleges must need to provide students hands on learning & practical exposure in their desired field and also arrange a grand campaign for the students as a part of their curriculum that entails all the skills which is requisite in Fashion Industry. These sort of activities on a regular basis help design students to fly high in their career.