Shahnaz Husain, the renowned beauty maestro receives the “World’s Greatest Woman Entrepreneur” Award from Success, the New York-based business magazine, becoming the first woman in the world in 104 years to receive the prestigious Success Award. Ms. Husain has been the recipient of several prestigious international awards during her career and this one would be another golden feather in her cap. Shahnaz Husain is the quintessential entrepreneur who recently received the ‘Promoting Ayurveda Worldwide’ and ‘Ayurveda Excellence’ Awards in the British Parliament. She also became a Harvard Case Study on Brand Creation. Now, she is a Harvard subject and part of the curriculum for “Emerging Markets.”
Today, the beauty world is one of the most exciting places to be in, because it has tremendous scope for growth. Along with the demand for beauty care, the need for professionally trained beauty therapists is also increasing. The beauty business is booming. Branding, speciality skills, specialized services and niche products are popular, especially at high end salons. Another new trend is that salons are also offering spa treatments.
Beauty product sales counters are opening in malls and department stores. These require trained personnel too. For example, the sales representatives at our counters are trained in herbal products and on advising customers. They also have basic beauty training. Make-up artists and hairstylists are in demand in the fashion industry, television and film industry. Different make-up services are also offered by beauty parlours. Bridal Make-up, for instance, is one of the popular services being offered nowadays. Beauty Diploma Courses include Hairstyling and Make Up for different occasions. A minimum school leaving certificate is enough to launch into vocational beauty training, yet it gives the opportunity to complete courses right up to an advanced level and also go into related fields.
With the “back to nature” and “total well being” trends that have influenced the beauty world over the past few decades, organic products have become the rage. Formulations made with organic plant products are purer, free from chemicals and richer in nutrients, i.e. they are richer in vitamins, minerals, trace elements, enzymes, etc. Organic products also have specific curative and beneficial properties that actually enhance the beauty of the skin and hair. An important advantage is the element of safety. Synthetic preparations and chemical ingredients, on the other hand, can cause allergic and irritative reactions. They can also cause a build-up of toxins in the system, over a period of time. Our beauty courses highlight these aspects and provide natural solutions for beauty care, in keeping with our concept of “herbal care and cure.”
Career prospects in the beauty business have never been brighter. Today, vocational training is the need of the hour. In the beauty business too, the days of apprenticeship training are over. Now it is essential to get comprehensive professional training. The beauty business offers many career avenues. A minimum school leaving certificate is enough to launch into vocational beauty training, yet it gives the opportunity to complete courses right up to an advanced level and also go into related fields. One can be an entrepreneur and start one’s own beauty parlour in a small way, even in one’s own home, with less capital investment. Or, work as Beauty Therapists, Masseurs, Hairstylists, Make-up Artists and so on. One can also occupy positions such as Salon / Spa Managers, Beauty Advisers, Cosmetic Consultants, Product Consultants, Freelance beauticians or make-up artists, or even a Beauty School Teacher. The training certainly opens up an entire vista of opportunities.
It is advisable to join a Diploma Course to start with and then do advanced courses in Hairstyling, Make-up, Laser therapy, etc. The course should comprise of both theoretical knowledge and practical skills. It should also include Business Management, Salon Management and Client Handling, which provides the option of starting your own salon and becoming an entrepreneur.
Today, courses are available in Skin Therapy, Hair Design, Hair Styling and Cutting, Make-up and Aesthetics, Aromatherapy, Dhara and Kerala Massage, Nail and Body Art, Yoga, etc. A Personal Grooming Course for self-improvement is also available, as well as several short-term courses. While short-term Certificate courses may be for one or two months duration, Diploma and Post Graduate courses may take 4 to 8 months.
Today, Beauty Therapy is extremely advanced, with high growth potential. Along with the growth of the beauty industry, professional vocational training in beauty has also moved into a crucial phase of growth, with upgraded syllabus and curriculum, in keeping with international standards and latest trends in beauty care.